The Badminton World Federation (BWF) and Infront have unveiled a strategic plan set to reshape the sport, starting in 2027. Key changes include doubling the number of televised matches to approximately 3,000 annually, revamping the BWF World Tour with 36 tournaments across six levels, and significantly increasing prize money across all tiers. Super 1000 events will see a prize increase to $2 million, with the World Tour Finals offering $3 million. Format changes include group stages for Super 1000 tournaments and the World Championships, and expanded participation in the Sudirman Cup and Thomas & Uber Cup Finals. The initiative aims to grow the global fan base and strengthen badminton's commercial impact.

The Badminton World Federation (BWF) has extended its commercial and production agreement with Infront for another eight years, through 2034. This partnership, which began in 2018, aims to sustain badminton's global growth, leveraging media rights management, broadcast production, and digital platforms. Since 2018, the sport has seen a 65% increase in its global fan base (reaching 744 million) and significant growth in on-site attendance. The agreement includes technical upgrades, a dedicated OTT platform, and a focus on expanding into new markets and increasing commercial opportunities.