The Professional Tennis Players Association (PTPA) is seeking up to $1 billion to establish a holding company aimed at reshaping the governance and commercialization of professional tennis. The initiative involves centralizing commercial, audiovisual, and sponsorship rights, granting players greater influence over resource management. The PTPA is currently seeking a banking advisor to structure this ambitious venture, following Novak Djokovic's departure and ongoing legal action against several governing bodies, including the International Tennis Federation (ITF).

The 2026 Australian Open, featuring record prize money, has reignited the debate surrounding revenue sharing in professional tennis. With prize pools reaching unprecedented levels, the Professional Tennis Players’ Association (PTPA) is pushing for greater financial transparency, a revised revenue distribution model, and increased player control. The agreement between the PTPA and Tennis Australia marks a shift in focus towards other governing bodies like the ATP, WTA, and the International Tennis Federation (ITF). The ongoing discussion highlights a disconnect between the sport's economic growth and the benefits received by competing players.

Novak Djokovic has announced his departure from the Professional Tennis Players Association (PTPA), an organization he co-founded, due to concerns about transparency, governance, and the use of his image. The decision comes amidst a lawsuit filed by the PTPA against major tennis governing bodies and reflects Djokovic's desire for less personalistic leadership and a focus on his career and personal integrity.